To address latency challenges organizations are adopting streaming processing engines, in-memory computing database, and soon 5G wireless services. The rate at which transactions are processed has always been of critical importance in the enterprise. However, as organizations look to digitize business processes latency is rapidly becoming a bigger hurdle to overcome. A survey of 351 IT decision makers across five vertical industries conducted by Hazelcast, a provider of an in-memory computing platform, finds well over half of organizations (58%) are now are measuring performance in milliseconds and microseconds (58%) versus seconds. To put that in some perspective, the report notes the average blink of an eye occurs in 300 milliseconds.